SHOREDITCH: STREET ART, COFFEE SHOPS, BANKS AND TECH STARTUPS
Shoreditch is an inner city district in the historic East End of London and modern Central London within the London Borough of Hackney, lying immediately to the north of the City of London.
Shoreditch has, since around 1996, become a popular and fashionable part of London. Often conflated with neighbouring Hoxton, the area has been subject to considerable gentrification in the past twenty years, with accompanying rises in land and property prices.
The area has become popular with London-based web technology companies who base their head offices towards Old Street Roundabout, giving rise to the term “Silicon Roundabout“ to describe the area.
The word “Shoreditch” is now synonymous with the concept of contemporary “hipsterfication” of regenerated urban areas.